https://adsorra.com/blog/Ad reporting advice for agencieshttps://adsorra.com/blog/meta-ads-vs-ga4-numbers-dont-match/https://adsorra.com/blog/meta-ads-vs-ga4-numbers-dont-match/Fri, 06 Nov 2026 09:00:00 +0000Meta Ads Manager and Google Analytics 4 count conversions differently. Here are the six reasons they disagree and a simple way to explain it to clients.https://adsorra.com/blog/blended-roas-mer-explained/https://adsorra.com/blog/blended-roas-mer-explained/Thu, 05 Nov 2026 09:00:00 +0000What MER and blended ROAS are, how to calculate them, how they differ from platform ROAS, and when to put them at the top of a client report.https://adsorra.com/blog/tiktok-ads-reporting-metrics/https://adsorra.com/blog/tiktok-ads-reporting-metrics/Wed, 04 Nov 2026 09:00:00 +0000A practical guide to TikTok Ads reporting for agencies: the metrics that matter for sales, leads and awareness, video metrics worth showing, and the ones to leave out.https://adsorra.com/blog/how-to-report-a-bad-month-to-a-client/https://adsorra.com/blog/how-to-report-a-bad-month-to-a-client/Tue, 03 Nov 2026 09:00:00 +0000Results dropped and the report is due. How agencies explain a bad month honestly: what to say first, how to show the cause, and the plan that keeps clients.https://adsorra.com/blog/creative-fatigue-signs/https://adsorra.com/blog/creative-fatigue-signs/Mon, 02 Nov 2026 09:00:00 +0000The signs of ad creative fatigue on Meta, TikTok and other platforms, how to tell it apart from other problems, and how to show it in a client report.https://adsorra.com/blog/google-ads-client-reporting/https://adsorra.com/blog/google-ads-client-reporting/Sun, 01 Nov 2026 09:00:00 +0000How to report Google Ads to clients by campaign type: the metrics for Search, Performance Max, Shopping and YouTube, conversion columns to watch, and a simple layout.