Automated Google Ads reporting for agencies
Turn Search, Performance Max, Shopping and YouTube results into a report your client understands, with the ads that earned the money called out.
Google Ads is built for the media buyer, not the client
Clients don't want a Google Ads export. They want to know what they spent, what came back and what you are changing next. Adsorra pulls the numbers from Google Ads every night and writes the report around those three answers.
- Spend, conversions, conversion value and ROAS
- Cost per conversion, CPC, CTR and CPM
- Campaign and ad group breakdowns
- Every ad ranked with a scale, keep or cut call
What the report includes
Every metric is pulled from the platform and recalculated the same way across all platforms, so totals always add up.
- Delivery
- Spend, impressions and CPM.
- Engagement
- Clicks, click-through rate and cost per click.
- Results
- Conversions, cost per conversion, conversion value and ROAS.
- Ads
- Every ad ranked by results, with a scale, keep or cut tag.
How it works
- Connect the ad account through the platform's official login. It takes about two minutes.
- Match each ad account to a client.
- Pick a template from the 50 report templates and a weekly, biweekly or monthly schedule.
- Review and approve suggested changes, such as pausing a weak ad or raising a budget. Nothing changes without your approval.
Google Ads reporting questions
How do I automate Google Ads reports for clients?
Connect Google Ads to Adsorra through Google's official sign-in, choose the client accounts, pick a report template and a weekly or monthly schedule, and add the client's email. Adsorra builds and sends each report automatically.
Can I combine Google Ads with Meta and other platforms in one report?
Yes. A client with Google Ads, Meta and TikTok accounts gets one report with every platform side by side, plus a total across all of them.
Does Adsorra change my Google Ads campaigns?
Only with your approval. Adsorra never creates or launches campaigns. It can suggest pausing an ad or raising a campaign budget, and nothing changes until the account owner approves.
Does it work with a Google Ads manager (MCC) account?
Yes. You can connect through a manager account and choose which client accounts to report on.
Still building reports by hand? Start with our free monthly ad report template. Other platforms: Meta Ads reporting, TikTok Ads reporting, LinkedIn Ads reporting, Microsoft Ads reporting.
Automate your Google Ads reports
Connect your first client account and see the report it produces.