Adsorra includes 50 ready-made ad report templates for agencies: 10 weekly, 6 biweekly, 12 monthly, 4 quarterly, 6 end of year, 3 executive and 7 single-platform templates, plus the two original formats (Executive Summary and Marketing Manager). Every template pulls live data from the client's connected ad accounts on Meta, Google, TikTok, LinkedIn, Microsoft, Pinterest and Snapchat, and can be built for any period: weekly, biweekly, monthly, quarterly or yearly.
How it works. Pick a client, pick a template, pick a period. Adsorra fills every section from the same numbers as the dashboard, so the report always matches. Reports export as PowerPoint and can be emailed to the client on a schedule.
Templates at a glance
| Type | Templates | Best for |
|---|---|---|
| Weekly | 10 | Momentum, catching problems early |
| Biweekly | 6 | Fortnightly client calls and sprints |
| Monthly | 12 | The standard client report |
| Quarterly | 4 | QBRs and channel strategy |
| End of year | 6 | Annual reviews and next year's budget |
| Executive | 3 | Owners, boards and CMOs |
| Platform | 7 | Clients who run one platform |
| Original formats | 2 | Executive Summary and Marketing Manager |
Weekly report templates (10)
| Template | Audience | What it covers |
|---|---|---|
| Weekly Performance Snapshot | Client | A one-glance view of the week: headline numbers, change vs last week and what to do next. |
| Weekly Client Update | Client | A friendly weekly update for the client: what happened, wins, issues and next week's plan. |
| Weekly Ecommerce Report | Client | Revenue, ROAS and order value for online stores, week by week. |
| Weekly Lead Generation Report | Client | Lead volume, cost per lead and lead quality for lead-gen clients. |
| Weekly Creative Performance | Marketing team | Which creatives won, which are tiring and what to refresh. |
| Weekly Campaign Health Check | Internal team | Problems first: underperformers, tracking gaps and stale data. |
| Weekly Budget Pacing | Internal team | Spend vs budget, daily pacing and where to move money. |
| Weekly Platform Comparison | Client | All connected platforms side by side for the week. |
| Weekly Optimisation Log | Marketing team | Recommended changes, changes made and tests running. |
| Weekly Internal Standup | Internal team | A short internal sheet for the Monday team meeting. |
Biweekly report templates (6)
| Template | Audience | What it covers |
|---|---|---|
| Biweekly Performance Review | Client | Two-week review of results, campaigns and next steps. |
| Biweekly Client Check-in | Client | A check-in pack for a fortnightly client call. |
| Biweekly Creative Refresh | Marketing team | Two weeks of creative data to plan the next refresh. |
| Biweekly Lead Generation Report | Client | Leads, cost per lead and quality over two weeks. |
| Biweekly Ecommerce Report | Client | Sales, ROAS and order value over two weeks. |
| Biweekly Optimisation Sprint | Marketing team | Sprint review: what changed, what it did and what is next. |
Monthly report templates (12)
| Template | Audience | What it covers |
|---|---|---|
| Monthly Performance Report | Client | The standard monthly report most clients expect. |
| Monthly Client Report (Full) | Client | The complete monthly pack: every section, ready for a client meeting. |
| Monthly Ecommerce Report | Client | Monthly revenue, ROAS, order value and return for online stores. |
| Monthly Lead Generation Report | Client | Monthly leads, cost per lead and lead quality. |
| Monthly Brand Awareness Report | Client | Reach, impressions, CPM and engagement for awareness goals. |
| Monthly Creative Analysis | Marketing team | A month of creative results: winners, losers and what to make next. |
| Monthly Channel Mix Report | Client | How each platform contributed and where budget should go. |
| Monthly Budget & Spend Report | Client | Spend, pacing and a suggested budget split for next month. |
| Monthly Campaign Deep Dive | Marketing team | Campaign by campaign: what worked, what did not and why. |
| Monthly Funnel Analysis | Client | Impressions to clicks to results, and where people drop off. |
| Monthly Account Review (Internal) | Internal team | Internal health check of the account before the client sees anything. |
| Monthly KPI Scorecard | Client leadership | Each KPI against its target, on one page. |
Quarterly report templates (4)
| Template | Audience | What it covers |
|---|---|---|
| Quarterly Business Review (QBR) | Client leadership | The full QBR pack: results, learnings and the plan for next quarter. |
| Quarterly Executive Summary | Executives | A short quarter summary for leadership. |
| Quarterly Channel Strategy | Client | Which channels earned more budget this quarter, and the plan for next. |
| Quarterly Creative Review | Marketing team | Three months of creative learnings in one place. |
End of year report templates (6)
| Template | Audience | What it covers |
|---|---|---|
| End-of-Year Performance Review | Client | The full year in one report, compared with the year before. |
| End-of-Year Executive Summary | Executives | The year on a few slides for owners and executives. |
| Year in Review: Highlights | Client | A celebratory recap of the year's best moments and results. |
| Annual Budget & Planning Report | Client leadership | This year's spend by month and channel, and a starting point for next year's budget. |
| Annual Channel Review | Client | Every platform's year, side by side. |
| Annual Creative Hall of Fame | Marketing team | The year's best creatives and what made them work. |
Executive report templates (3)
| Template | Audience | What it covers |
|---|---|---|
| Board One-Pager | Executives | One page for the board: the numbers, the story and the risks. |
| CMO Summary | Executives | What a CMO needs: return, channel mix, decisions and plan. |
| Executive ROI Report | Executives | Ad spend against revenue and return, for owners and finance. |
Platform report templates (7)
| Template | Audience | What it covers |
|---|---|---|
| Meta (FB / IG) Performance Report | Client | Everything for Meta (FB / IG) only: results, campaigns, creatives and actions. |
| Google Ads Performance Report | Client | Everything for Google Ads only: results, campaigns, creatives and actions. |
| TikTok Performance Report | Client | Everything for TikTok only: results, campaigns, creatives and actions. |
| LinkedIn Performance Report | Client | Everything for LinkedIn only: results, campaigns, creatives and actions. |
| Microsoft Ads Performance Report | Client | Everything for Microsoft Ads only: results, campaigns, creatives and actions. |
| Pinterest Performance Report | Client | Everything for Pinterest only: results, campaigns, creatives and actions. |
| Snapchat Performance Report | Client | Everything for Snapchat only: results, campaigns, creatives and actions. |
Frequently asked questions
How many report templates does Adsorra have?
Adsorra has 50 ad report templates: 10 weekly, 6 biweekly, 12 monthly, 4 quarterly, 6 end of year, 3 executive and 7 single-platform templates, plus the original Executive Summary and Marketing Manager formats.
Which ad platforms do the templates support?
Every template works with Meta (Facebook and Instagram), Google, TikTok, LinkedIn, Microsoft, Pinterest and Snapchat Ads. Platform templates show one platform only; all other templates combine every connected platform in one report.
Can I change the reporting period of a template?
Yes. Each template has a default period, but any template can be built for a week, two weeks, a month, a quarter or a year.
What format are the reports in?
Reports are built as PowerPoint decks and can be emailed to clients automatically on a weekly, biweekly or monthly schedule. Each client also has a private portal.
Does Adsorra run or change my clients' ads?
No. Adsorra never launches or creates ads. It helps agencies manage, optimise and report on ads, and any pause or budget change it suggests only happens after the account owner approves it.
Related: Meta Ads report template, how to automate client ad reports and pricing.