Automated Microsoft Ads reporting for agencies
Bing is often the cheapest search traffic a client has. Report it next to Google Ads so they can see what it adds.
Show what Microsoft Ads adds on top of Google
Clients rarely open Microsoft Advertising, so its results get forgotten. Adsorra puts Microsoft Ads and Google Ads in the same report, with spend, conversions, revenue and ROAS for each.
- Spend, conversions, revenue and ROAS
- Clicks, CTR, CPC and CPM
- Campaign and ad breakdowns
- Side by side with Google Ads
What the report includes
Every metric is pulled from the platform and recalculated the same way across all platforms, so totals always add up.
- Delivery
- Spend, impressions and CPM.
- Engagement
- Clicks, click-through rate and cost per click.
- Results
- Conversions, cost per conversion, revenue and ROAS.
- Ads
- Every ad ranked by results, with a scale, keep or cut tag.
How it works
- Connect the ad account through the platform's official login. It takes about two minutes.
- Match each ad account to a client.
- Pick a template from the 50 report templates and a weekly, biweekly or monthly schedule.
- Review and approve suggested changes, such as pausing a weak ad or raising a budget. Nothing changes without your approval.
Microsoft Ads reporting questions
Is Microsoft Ads the same as Bing Ads?
Yes. Bing Ads was renamed Microsoft Advertising. Adsorra connects to it through Microsoft's official sign-in.
Can I report Microsoft Ads and Google Ads together?
Yes. Both appear in one client report, side by side, with a combined total.
Does Adsorra change Microsoft Ads campaigns?
Only with your approval. It can suggest pausing an ad or raising a budget, and nothing changes until the account owner approves.
Which report templates work with Microsoft Ads?
All of them. Any of the 50 templates can include Microsoft Ads data.
Still building reports by hand? Start with our free weekly ad report template. Other platforms: Meta Ads reporting, Google Ads reporting, TikTok Ads reporting, LinkedIn Ads reporting.
Automate your Microsoft Ads reports
Connect your first client account and see the report it produces.