Short answer: for agencies that mostly run paid ads and want reports clients actually read, an ads-focused tool such as Adsorra or Swydo fits best. Full-service agencies that also report on SEO and email usually prefer AgencyAnalytics or Whatagraph. Teams on a zero budget with time to build reports use Looker Studio.
Comparison table
| Tool | Best for | Strengths | Watch out for |
|---|---|---|---|
| Adsorra | Paid ads agencies that want client-ready reports and creative rankings with little setup | 50 report templates, scale, keep or cut calls on every creative, client portals, scheduled emails. 7 ad platforms, and you approve every change. | Paid ads only (no SEO or email reporting). Early access, invite only. |
| AgencyAnalytics | Full-service agencies reporting on SEO, social, email and ads together | Very wide integration list, white-label dashboards, SEO tools built in. | Broad rather than deep for paid ads; creative-level analysis is limited. |
| Swydo | PPC agencies that want reporting plus account monitoring | Mature PPC and social reporting, templates and KPI monitoring. | Interface and visuals are more functional than client-friendly. |
| Whatagraph | Agencies that want polished visual reports across many sources | Attractive visual reports, data blending across sources. | Usually costs more than ads-only tools. |
| DashThis | Agencies that want simple dashboards fast | Quick to set up, preset dashboards, simple to share. | Dashboards rather than written insights or recommendations. |
| Looker Studio | Teams with time and skills to build their own reports | Free, flexible, connects to Google products natively. | Needs paid connectors for Meta, TikTok and others; you build and maintain everything yourself. |
What to look for in an ad reporting tool
- Platforms you actually run. Check Meta, Google, TikTok, LinkedIn and any smaller platform your clients use, all in one report.
- Creative-level results. Clients remember ads, not ad sets. Reports should show thumbnails and say which ads to scale or cut.
- Ready-made templates. Weekly, monthly and executive templates save hours compared with building dashboards.
- Scheduled delivery. Reports should go to the client automatically, on time, every time.
- Read-only access. A reporting tool should not need permission to change campaigns.
- Price per client account. Compare cost at your real number of client accounts, not the entry plan.
Adsorra
Best for: Paid ads agencies that want client-ready reports and creative rankings with little setup.
Strengths: 50 report templates, scale, keep or cut calls on every creative, client portals, scheduled emails. 7 ad platforms, and you approve every change.
Adsorra helps agencies manage, optimise and report on client ads. It ranks every creative, builds reports from 50 templates and emails them on schedule. Plans start at $149 a month for 10 client ad accounts (pricing).
Watch out for: Paid ads only (no SEO or email reporting). Early access, invite only.
AgencyAnalytics
Best for: Full-service agencies reporting on SEO, social, email and ads together.
Strengths: Very wide integration list, white-label dashboards, SEO tools built in.
Watch out for: Broad rather than deep for paid ads; creative-level analysis is limited.
Swydo
Best for: PPC agencies that want reporting plus account monitoring.
Strengths: Mature PPC and social reporting, templates and KPI monitoring.
Watch out for: Interface and visuals are more functional than client-friendly.
Whatagraph
Best for: Agencies that want polished visual reports across many sources.
Strengths: Attractive visual reports, data blending across sources.
Watch out for: Usually costs more than ads-only tools.
DashThis
Best for: Agencies that want simple dashboards fast.
Strengths: Quick to set up, preset dashboards, simple to share.
Watch out for: Dashboards rather than written insights or recommendations.
Looker Studio
Best for: Teams with time and skills to build their own reports.
Strengths: Free, flexible, connects to Google products natively.
Watch out for: Needs paid connectors for Meta, TikTok and others; you build and maintain everything yourself.
Frequently asked questions
What is the best ad reporting tool for agencies?
It depends on what you report on. For paid ads agencies, ads-focused tools like Adsorra or Swydo give deeper creative and campaign insight. For full-service agencies covering SEO and email as well, AgencyAnalytics or Whatagraph cover more channels.
Is there a free ad reporting tool?
Looker Studio is free, but connecting Meta, TikTok and other non-Google platforms usually needs a paid connector, and you build and maintain each report yourself.
Which ad reporting tool ranks ad creatives?
Adsorra ranks every creative in each client account and tags it scale, keep or cut, with thumbnails in the client report.