The Adsorra blog
Practical advice on running and reporting paid ads for clients, from a working media buyer.
Latest articles
6 November 2026 · 8 min readWhy Meta Ads and GA4 Never Show the Same Numbers (and What to Tell Clients)The six real reasons the two numbers disagree, and a one-paragraph explanation you can send to any client.
5 November 2026 · 7 min readBlended ROAS and MER: The One Number for Clients on Several Ad PlatformsWhy platform ROAS adds up to more than reality, and how a single blended number fixes the conversation.
4 November 2026 · 7 min readTikTok Ads Reporting: Which Metrics Belong in a Client ReportTikTok gives you dozens of columns. Here are the ones that tell a client whether it is working.
3 November 2026 · 7 min readHow to Report a Bad Month to an Ad Client Without Losing ThemBad months happen in every account. The report is where you keep or lose the client.
2 November 2026 · 7 min readCreative Fatigue: How to Spot It in Your Ad Reports Before the Client DoesYour best ad will stop working. The signs show up in the data weeks before results collapse.
1 November 2026 · 8 min readGoogle Ads Client Reporting: What to Show for Search, Performance Max and YouTubeOne Google Ads account can hold five very different campaign types. Report each one on its own terms.
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